The increasing ability for marketers to put specific ads in front of specific viewers at specific times, whether on mobile devices or personal computers, also creates a need for employees who can conceptualize and execute simultaneous concepts. Mr. Zawadzki said the future for creative talent would be “to come up with thousands of ideas, put them out there and see what works.” Jennifer Seidel, the executive vice president for agency relations and membership at the American Association of Advertising Agencies, said agencies that were more general in their focus were having a harder time attracting talent with deep digital or quantitative skills.
Ad Companies Face a Widening Talent Gap - NYTimes.com
I know how to do this, but the quant involved is irrelevant without the qual up front. You have to be able to do both - that’s where the real challenge is.
I FEEL SO IN DEMAND.
