From eMarketer: Another survey, presented by social media agency Room 214 and social media tracker Crimson Hexagon, titled “Digital Shifts: How New Media Is Changing TV,” found that most chatter on Facebook during TV viewing related to a statement of fact (52%), such as “I’m watching [TV show title here].” Another 22% shared additional information about their current states, such as where they were watching the show, who they were with, or listing all their activities throughout the day. Just 19% were starting conversations about the show itself, and 7% were announcing they were either bored or in bed—or both. Among Twitter users, there was little discussion of the actual content of the TV show, but lots of self-conscious referencing of the fact that they were on Twitter. Higher percentages of people tracked reported they were either eating, bored, or in bed and getting ready to sleep. Users were more focused on what they were doing in addition to watching TV, not what they were watching at the moment. (via What Do TV-Social Media Multitaskers Talk About? - eMarketer)

From eMarketer:

Another survey, presented by social media agency Room 214 and social media tracker Crimson Hexagon, titled “Digital Shifts: How New Media Is Changing TV,” found that most chatter on Facebook during TV viewing related to a statement of fact (52%), such as “I’m watching [TV show title here].” Another 22% shared additional information about their current states, such as where they were watching the show, who they were with, or listing all their activities throughout the day. Just 19% were starting conversations about the show itself, and 7% were announcing they were either bored or in bed—or both.

Among Twitter users, there was little discussion of the actual content of the TV show, but lots of self-conscious referencing of the fact that they were on Twitter. Higher percentages of people tracked reported they were either eating, bored, or in bed and getting ready to sleep. Users were more focused on what they were doing in addition to watching TV, not what they were watching at the moment.

(via What Do TV-Social Media Multitaskers Talk About? - eMarketer)

emarketer.com