Posts tagged media
I done been Gawked
Getting quoted in a publication I’ve loved for so long, by a writer I respect so much, about two topics I’m so interested in has been a thrill. I’m working on a more in-depth post about why I find Mormons so fascinating, but you can read a teensy bit about it here. Also, you can find the Pinterest board referenced in the article here. And while I’m tooting my own horn, you should follow me on Twitter here.
One of the keys with this generation is you’re not going to be able to force your message onto them and you’re not going to be able to interrupt them. That’s been true for a long time, but more so now because this generation has the lowest TV penetration of any generation. They’re simply not watching and consuming television content, which is where 60% percent of ad dollars are still spent. They’re consuming their video content via Hulu, Netflix, iTunes and on mobile devices. And they’re pirating content. The same goes for radio—they’re not listening to radio the same way anymore. They’re listening to Spotify and Pandora. They’re also consuming online content differently. Marketers can’t rely on the massive bucket of broadcast media dollars to reach this generation. They need to rethink the way they talk to this generation as a whole and ask: “What are the need states of these consumers? What are they looking for?
To Reach Millennials, Be Facebook-Savvy, Device-Agnostic - eMarketer
A pretty solid interview Mr. Youth Founder & CEO Matt Britton. He just completed a study of 5,000 incoming college freshmen and has some interesting things to share.
